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In 2009, it was featured in Bloomberg BusinessWeek as one of the top 3 products that 'might change the world'

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Cover/Back cover advertisement by The American Tobacco Company for Lucky Strike cigarettes TIME Magazine May 15, 1939 CORONATION Britains Greatest Show/Chesterfield is Best for YOU! Cover/Back cover advertisement by Liggett & Myers Tobacco Company for Chesterfield cigarettes Look Magazine May 5, 1953 PRINCESS MARGARET A CLOSE-UP/LUCKIES PAY MORE To give you a finer cigarette! Cover/Back cover advertisement by The American Tobacco Company for Lucky Strike cigarettes LIFE Magazine October 31, 1949 PRINCE CHARLES/ GOOD CIGARETTES need not be expensive

More information on the impact of menthol can be found in our menthol fact sheet

As consumers become more health-conscious, there is a significant shift from traditional smoking to alternatives perceived as less harmful, such as e-cigarettes